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When setting up the company, we thought it was important to make sure that everyone had some guidance on coping with stress on a day to day level. Whilst caveated that it was not from a medical professional, we felt that it was important to make sure that we had a foundation based on understanding and care. There are certain elements to recruiting participants in market research which make this guidance invaluable. One such instance is when working with list projects and worst of all, cold lists. They are warm in the sense that they are someone's customers, cold in the sense that they have no idea who you are and what you are calling about. A recent project reminded me of how important it is