I think everyone has experienced being on one end of a phone call and getting frustrated at the other parties’ lack of enthusiasm. I have experienced times where I have called up a company, and before even mentioning what the call was about, hearing the monotonous or dismissive tone, which, reading between the lines, sounded like ‘oh, its you’. I will admit that I can be a little hands on. I like to know that everything is in order, and all of my requests have been taken on b

The importance of the ‘Other’ We can all agree that recruitment questionnaires are getting longer. Quotas on respondents are multiplying and the average time for ‘screening’ is a minimum of 15-20 minutes. You have the generic demographic and past participation questions (vital if you want proof that you are doing your due diligence when looking for the right respondents), and the end confirmation where you have to ensure that all respondents give their informed consent to tak