A Partner that works for You!

Excellence, responsiveness and client satisfaction are just three of the core values that underpin iThoughts Research. With a professional, no-nonsense, "can-do" attitude approach to fieldwork, the iThoughts team is here to take the stress and worry of fieldwork away from you.


We are here to help you recruit the best respondents for your qualitative research projects by studying your target audience profile, communicating our recruitment plan clearly and providing creative solutions to challenging briefs. iThoughts Research offers a comprehensive service that is tailored to your needs, from recruitment and moderation to analysis and reporting.

Qualitative fieldwork support is what we do best!


What we do

iThoughts offers a wide range of Consumer & B2B qualitative  recruitment services, both UK wide and internationally. Recruiting your respondents is just one aspect of fieldwork we can help you with.


We also offer in-depth feasibility assessments, recommendations on best methodologies for your research, screener design, venue booking, incentive handling, and hostessing.


Our hard work, professionalism, and commitment is not only what differentiates us, it makes us successful!


  • Consumer & B2B

  • Remote UX Testing

  • Online Focus Groups

  • Remote Depths

  • Online Boards/Forums

  • In-House Viewing

  • Ethnography

  • In-Store Recruitment

  • Accompanied Shops

  • List/Sample Recruitment

  • Intercepts

  • Pre-Recruited Intercepts

  • Product Placement/Testing

  • Workshops & Clinics

  • Hall Tests

Other services

  • Venue Booking & Coordination

  • Hostessing

  • Incentive Handling

  • Questionnaire Design

  • Moderation

  • Transcription

  • Analysis and Report Writing

  • Remote Viewing

  • Translation

  • Equipment Hire


How can we help?

Contact us and find out how our services can help you.

Call us on +44 (0)208 088 0550

August 10, 2018

When setting up the company, we thought it was important to make sure that everyone had some guidance on coping with stress on a day to day level. Whilst caveated that it was not from a medical professional, we felt that it was important to make sure that we had a foun...

March 30, 2018

I think everyone has experienced being on one end of a phone call and getting frustrated at the other parties’ lack of enthusiasm.

I have experienced times where I have called up a company, and before even mentioning what the call was about, hearing the monotonous or di...

March 5, 2018

The importance of the ‘Other’

We can all agree that recruitment questionnaires are getting longer. Quotas on respondents are multiplying and the average time for ‘screening’ is a minimum of 15-20 minutes. You have the generic demographic and past participation questions...

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